Essay --

JFC is mannequining a competitive advantage to go against some global competitors such as KFC, McDonalds and Burger King. The secrets of its success from spatial relation of grocery storeing are focusing on the Filipino market, building patsy equity and offering variety and convenience. JFC builds very strong check equity. The brand sign is the bee, which is re on the wholey engraved to the minds and hearts of Filipinos. And also they are occupied in socio-civic programs to practice its communities. JFC puts major resources in the Filipino market to serve local style meals that post non be found in competitors chains. They serve spaghetti, rice and burgers in Filipino style. JFC is offering a menu with a wide variety of meals. And JFCs one-stop outlet will bring convenience to solely customers. From survey of operations, JFC is learning McDonalds operating systems and trying to gain more(prenominal) control on costs, service and quality to be able to tighten up production time and batten down quality and higher standard of cleanliness.From perspective of human Resource, JFC provides high-class services in its stores. JFC is only looking for service-oriented rung through high- standard processes of recruitment and selection. JFC offers higher compensation to increase supply loyalty and encourage better service performance. JFC also offers training programs to alleviate staff to gain necessary skills and builds a better working surround to increase the standards of service.2.Although the new brands have its own different identity JFC can still leverage its resources and skills in management, recruitment, training, selection, trade and logistics. And also they can example economies of scale to reduce cost of production. I think that there should not be dilution of the Jollib... ...e brand equity. JFC should bring the same IT system technology to ensure operation efficiency and understand consumer trends foreign.JFC should figure out what the lo cal customers want, and build localized service standards. And also they should train local staff by using the same methods to train its best crew to ensure accordant high-level service. 5. I believe that JFC should concentrate on the Philippines market since this market is growing at the fastest rate and has 89 percent of all stores.And JFC should also focus on China market since Chinas market and economy are developing very quickly, and both McDonalds and KFC are operating very well in China.However, expanding in overseas should not be the main focus. It takes a lot of efforts, investments and costs, especially marketing cost to introduce this unfamiliar food culture to the local customers.